Digital Marketing and Enrollment

Our Marketing Team deploys sophisticated strategies to oversee all aspects of marketing, including the developing and execution of lead generation strategies to exceed school enrollment goals. We strategically plan and execute a multi-channel marketing mix in order to optimize lead efficiency and drive conversion for each of the schools in the network.

Key Responsibilities of the Team:

Marketing Services:

In addition to driving all lead generation activities, our team executes all aspects of marketing, brand awareness, website enhancements, and online presence.

  • Single-Source Execution

    Manage overall marketing strategy, content creation, execution/project management, and paid media.

  • Lead Solutions

    Researches, plans and leads execution of digital marketing solutions for new family/student recruitment, including organic and paid search, paid advertising, social, purchased lists, real-time communications tools (text, web chats) and website performance, among others.

  • Reporting

    Create, run, and report ROI digital marketing channels including SEM, paid social, content marketing, and email.

  • Web

    Website creation and management

  • Creative

    Brand development for new schools, to include support with logo development, color schemes and more.

  • Growth

    Proactively identify opportunities for growth and demand generation.

  • Community

    Assesses school site and community needs and requirements for defined segments and target accordingly, routinely requiring multidisciplinary projects and initiatives.

  • KPIs

    Set clear performance metricsgoals to achieve quarterly and annual goals through online and offline marketing initiatives. Drive conversion of prospective customers to active customers through funnel optimization.

  • Analytics

    Works with Data Analytics team to develop and oversee marketing analytics strategy

  • Partnerships

    Partners with functional leaders and the executive team to help develop business strategy for recruitment initiatives, overseeing marketing plans and budgets, building scalable processes, and developing effective planning and forecasting.

  • Journey

    Drive conversion of prospective customers to active customers through funnel optimization.

  • Agencies

    Manage third party agencies in supporting overall marketing efforts and content creation.

  • Continual Growth

    Continuously search for opportunities to innovate, expand and mature our current digital media strategy. Review, audit and make recommendations for CRM, Social, Web and Mobile and digital measurement and optimization in relation to media optimization against business goals.